For this project, my team and I set out to create a campaign that made device protection feel real, personal, and impossible to ignore. We were working with a simple truth: for young adults, losing a phone is not just annoying. It can completely derail their day, their work, and their sense of connection. We wanted the creative to force that moment of recognition: If my phone disappeared, so would half my life.

We built the campaign around that feeling. Instead of talking about policies or deductibles, we focused on what it actually feels like to be one mistake away from losing the thing you rely on most. From there, AKKO became the steady, protective presence that steps in before that panic ever hits. We also constructed a separate version of this campaign that emphasized the monetary benefits of AKKO, also appealing to the target.