For this project, my team and I were asked to rethink how the Atwater Eye Care Clinic presents itself to young families in Bloomington. Most people saw AECC as a student clinic, not a place they would trust with their kids. Our goal was to create work that shifted that perception and showed the clinic for what it really is: a group of highly trained eye care professionals with advanced technology and a genuine focus on patient care.

We built the campaign around the idea of trust and expertise, looking for visual and verbal ways to show that AECC takes the time to understand every detail of a patient’s vision. By focusing on a young parent like Amanda, we shaped the creative around what matters most to her: confidence, clarity, and feeling like her family is in the right hands.

The tone stayed warm and reassuring, and every piece aimed to make AECC feel less like a campus clinic and more like a reliable, community centered place for long term eye health.