For this project, my team and I created a campaign to highlight DSI’s role in helping people with disabilities find meaningful work and gain independence. Many in the community didn’t fully understand the services DSI offers, so our goal was to show how experienced staff guide clients every step of the way, from discovering strengths to thriving on the job.

We built the creative around the idea of empowerment and belonging, showing real people like Roger whose lives were transformed through DSI’s support. The visuals and messaging focused on warmth, inclusivity, and the confidence that comes from knowing someone is in your corner. Every execution reinforced the central message: with DSI, clients have the guidance and resources they need to succeed in the workplace and in their community. We also had some merch to bolster the campaign.