For this project, my team and I set out to show that Olipop is the soda of the future without losing the fun of the classics. Many soda lovers want the taste they know but worry about sugar and artificial ingredients, so our creative leaned into that tension and positioned Olipop as the anti soda soda, a drink that tastes indulgent while still being good for you.

I focused on crafting copy that was bold, playful, and a little irreverent, taking subtle shots at big soda brands like Coke while highlighting Olipop’s modern wellness benefits. Working with the strategist and designer, we built campaign directions that spoke directly to health conscious millennials and Gen Z, making the health benefits feel natural, not clinical. Every execution aimed to show that enjoying a soda and taking care of yourself do not have to be mutually exclusive.