For this project, my team and I created a campaign to show new homeowners that professional carpet cleaning is simple, effective, and worth it. Many people saw it as only necessary after accidents, so we wanted to highlight how regular cleaning improves indoor air quality and keeps homes feeling fresh, without any stress.

I focused on crafting copy that made the benefits clear and approachable, showing how Stanley Steemer is the easy, reliable choice for homeowners like Steven. Working alongside the strategist and designer, we built executions that were informative yet friendly, emphasizing convenience, trust, and the confidence that comes from a clean, healthy home. Every piece aimed to make booking a cleaning feel effortless—just one click away.