For this project, my team and I set out to create a campaign that showed parents a safer and simpler way to protect their family outdoors. Many young parents worry about what they are spraying on their kids, so our creative leaned into that concern and offered a cleaner alternative. The idea was not to scare them, but to give them clarity and confidence.

We used quiet, minimal visuals to contrast the loud, harsh feeling of traditional bug sprays. The goal was to help parents see the difference instantly. Thermacell protection works in the background without touching skin and without chemicals, so the campaign focused on that calming sense of a shield you never have to think about.

Every execution came from one central idea: real protection should not feel dangerous. By highlighting the difference between spraying chemicals and turning on a simple device, the work showed how Thermacell makes outdoor time feel safer, easier, and more enjoyable for families.